"Marketers aren't stupid or reactionary. They recognize that the world is quickly changing around them. They are trying to change as well, but a variety of internal and external factors make it dificult to do that very quickly. They're scared and nervous, but that's okay. No one is an expert on all these new trends and no one knows where it's all going. Marketers need to start learning and experimenting because the only sin in social media right now is inaction."
Paul Gillin (Secrets of Social Media Marketing)